Flavors for CBD Applications Evolve

As an increasing number of US consumers become familiar with the potential benefits of taking CBD, the number of product applications and flavor varieties continue to grow. What used to be an industry mainly comprised of tinctures and other oils, has now expanded into gummies, powders, beverages, and more. In fact, according to Innova Market Insights, beverage launches with a CBD ingredient more than tripled from 2018 to 2019.

Graph of US Beverage Launches with CBD
Source: Innova Market Insights

Early on when CBD was mostly consumed via tinctures, the number of flavor options available to consumers was also limited. This was due to factors such as raw materials that tasted too hempy or botanical tasting. To cover this up, most brands stuck to flavors such as peppermint or chocolate mint, which would help hide the products hempy taste.

As the market evolved we began to see new CBD offerings, such as HydroBrond CBD from Prinova, that offer a clean taste with little to no odor. This opened the door for new product launches with sweet, fruity, candy-like, or even dessert type flavors. In 2019, we saw the top beverage flavors launched included Lemon, Lemonade, Orange, Mango, and Peach flavors,

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