Case Study RTD Protein

Transforming an RTD protein beverage into an all-natural option without changing the taste

One of our customers wanted to know: Is it possible to transform their popular RTD protein beverage from a natural and artificial flavor to an all-natural flavor without changing the taste customers loved? We said, you bet! Working together, we revised the formulation and created an all-natural product that not only tasted just like their original artificial/natural version, but also tasted just as good, if not better, than other natural RTD protein drinks - finished and ready to go to market.

Results: The customer came to Prinova with a concept, and Prinova delivered, with a finished product ready to go to market. The customer was pleased that the new product tasted the same as their original product, and just as good, if not better, than other natural RTD protein drinks. The customer did not have the staff or capabilities to be able to formulate what they were looking for, and in a short time, Prinova helped them achieve a shelf-stable, clean label product.

Solution: The Prinova team developed a proprietary stevia blend, a natural gum blend and three natural flavors, to complement the product and achieve the same taste without compromise. Our team was able to solve the customer's problem with a strong understanding of stevia, expertise in nutritional products, and technical knowledge of natural flavors.

Process: The customer approached Prinova with the concept, and Prinova's nutrition and application teams immediately went to work. They developed the concepts that were sent to the customer for tele-tasting (samples and revisions sent in the mail). Since the customer had previously worked with us in our lab, they were familiar with our process and staff, and felt comfortable leaving things in our hands. The last step was when they came in for a final tasting before going to market.

Challenge: The customer's challenge was to make their existing drink, a RTD protein beverage, taste the same without any artificial flavors. Their goal was to make their existing product all-natural in order to achieve a clean label and all-natural status, but since it was a reformulation, it needed to taste exactly the same to their consumers.

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Transforming an RTD protein beverage into an all-natural option without changing the taste

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